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SOI in Action

In a series of short films we explain the thinking behind SOI and how, by implementing their single organizing idea, businesses can achieve their sustainability goals and thrive.
Agents of change: Wading Herons
Neil Gaught speaks to Wading Herons' Founders Murray Brown and Micael Johnstone about the inspiration behind the company, and why the corporate world is crying out for a new, more human approach to business.
Jonathan Glennie
Jonathan explains how today it’s the role of businesses not just to make money but to play a positive role in society.
Jonathan Glennie
IPSOS Director of Sustainable Development Research Centre talks about stakeholders expectations of businesses in the 21st Century.
George Hulbert in conversation with Neil Gaught
Off the cuff. George Hulbert of Clarity Business interviews Neil Gaught in Auckland following a keynote delivered to business leaders there.
Ethical trading interview with Peter McAllister
Peter McAllister flags up the need for businesses to implement transformational rather than incremental change.
Kirsty Sadler
Kirsty Sadler of Leon Restaurants talks about the necessity to ensure sustainability is embedded and implemented across the entire business
Karen Hamilton
Unilever's Vice President Sustainability talks about the power and potential of a Single Organizing Idea at the first London Core Dinner Debate.
Steve Crabb
Centrica's Director of Citizenship and Consumer Vulnerability talks about the difference between 'bolt-on' CSR efforts and putting sustainability at the core of businesses.
Climate HUB
Accelerating progress: The ICC launches its Climate Change Hub aimed at SME's
Interview with Neil Gaught
Neil talks about how businesses need sustainability at their core. Radical change is needed, and demanded.
The inspiration behind SOI
Neil explains what drove him to create SOI, and why it’s so important today that businesses put sustainability at the forefront of their thinking.
Why Core?
Neil explains how the power used to build brands, can also be used to do good.
The importance of the idea
Too often the idea a business leader began with is lost in the pursuit of financial gain. SOI brings the idea back to the stage as the North Star that guides the thinking of the entire organization.
Why change is inevitable
Young people demand that businesses address the issues facing our planet and society. Change isn’t just needed, it’s inevitable.
What impact will SOI have?
To be effective and meaningful the SOI needs to consider the wider impact of the enterprise on both stakeholders and society, not just the demands of shareholders.
The Armchair CSR problem
Planet earth is in the emergency ward. Neil explains how businesses need to go from being numbers led to value led.
The importance of collaboration and implementation
Collaboration around a SOI, and its implementation are key to achieving sustainability goals.
What’s the purpose of purpose?
Purpose has become a flag of convenience for many businesses. In order to thrive, what is needed is a single organizing idea that is implemented and measured, on a regular basis.
Nesta’s Glen Mahn
Glen explains how a Single Organizing Idea helps restore the contract we have with society.
Why do businesses need to change?
Neil sets out why a revolutionary new approach is needed to the way businesses do business, and why chasing growth is not the best option.
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United Kingdom
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